Founder

Arturo Cárdenas

Founder & Principal

15+ years building analytics capabilities at P&G, eBay Classifieds Group (eCG), Adevinta, and high-growth startups across 15+ countries.

That’s why I founded Clarivant: to bring Fortune 100 rigor to companies that deserve more than cookie-cutter solutions.

Arturo Cárdenas Founder & Principal

The journey

Mechanical & Technology Management Engineer — Tecnológico de Monterrey (ITESM)
Master in Manufacturing Management — McGill University, Montreal

Procter & Gamble

Where the foundation was built

Led analytics initiatives across global markets including Walmart partnerships, learning how to translate complex data into executive-ready insights that drive billion-dollar decisions.
Partnered with marketing, supply chain, finance teams, and retail partners like Walmart to build data-driven cultures — not just dashboards.
Worked across Latin America, Europe, and North America, understanding how analytics needs vary by market maturity.
Held the on-shelf-availability role on P&G's Walmart Canada team — the replenishment and category analytics behind $13.8M in incremental sales over the role, with in-stock rates above 98% and 120+ analyst-hours automated away each month.
Developed rigorous methodologies for analytics delivery that I still use today — adapted for mid-market speed.

eBay Classifieds Group → Adevinta

Global classifieds at scale, through a historic transition

A front-row seat to one of tech’s biggest transformations: when eBay spun off its Classifieds Group to merge with Schibsted’s Adevinta in 2020, I navigated the technical and cultural integration while maintaining analytics excellence across platforms serving millions globally.
Built and deployed ML models processing millions of listings across Vivanuncios, Gumtree, and other leading marketplaces — learning what it takes to operationalize AI at global scale.
Led analytics across 15+ countries, adapting methodologies for different market maturities while maintaining consistent quality standards.
Lived two M&A data integrations back to back — eBay to Adevinta, then Adevinta's Emerging Markets to QuintoAndar — as the analytics liaison to the acquirer's finance and strategy teams through each transition.
Built the marketing-analytics backbone for five markets — GA, Search Console, and ad-platform pipelines feeding the warehouse, cross-channel attribution, and the forecasting models finance planned with through the COVID shock.

Startups & Consulting

Where theory met reality

Built marketing-mix models for brands like Amazon Mexico and Starbucks as Analytics Director at Initiative (IPG) — where media budgets met the same evidence standard as everything else.
Delivered hierarchical demand forecasting for a Mexican CPG manufacturer selling through Walmart and HEB — champion models selected route by route against real history, handed over as bilingual apps.
Learned to deliver maximum impact with limited budgets — no wasted motion.
Understand the pressure of building something from scratch while managing cash flow.
Focused on AI that drives ROI, not AI for the sake of buzzwords.

The breakthrough

It started with a spreadsheet. In my first corporate role, I discovered a passion for turning raw data into insights. What began as Excel formulas evolved into Access databases, then SQL queries, then full analytics pipelines.

Each new tool unlocked new possibilities. But more importantly, each project taught me how to translate technical capabilities into business value — how to speak both languages fluently.

The breakthrough wasn’t mastering any single tool — it was learning to see data through the eyes of the decision-maker.

The realization

After years in enterprise environments, I noticed a pattern: mid-market companies were stuck between two bad options.

They could hire expensive consultancies that would send junior teams and leave behind PowerPoints nobody could execute. Or they could try to build everything in-house without the expertise to avoid costly mistakes.

Clarivant was born to be the third option: senior expertise from day one, hands-on execution, and results in months — not years.

Published research

“Industry Analysis: The Fastener Supply Chain in Aerospace Industry” — Zilouchian Moghaddam, Cárdenas Martínez, Koochak-Yazdi & Murad — Proceedings of the 30th International Conference of the System Dynamics Society, St. Gallen, 2012. A System Dynamics model of the aerospace fastener supply chain, calibrated with Bombardier supply-chain data.

By the numbers

15+
Years of experience: 100%
Senior-led: 15+
Countries

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